Consumer Loyalty Program

Through EffectiveUI I’m currently working with our largest client, American Express. In efforts to reach a new demographic, American Express created a multi-partner loyalty program, Plenti. As design lead for the responsive web channel of the product, I’ve been leading major redesign efforts across agency and in-house teams.
View Case Study

Reed Group

Healthcare, Reference Database

Another EffectiveUI client, Reed Group is a Colorado-based healthcare data provider with an extensive library of data aimed at clinicians and insurers. While their data is considered best in class, their product was originally conceived as a print edition and their digital version lacked many features of a modern web experience. Over the course of three projects spanning research, prototyping and implementation, we reimagined Reed Group’s digital presence.
View Case Study

VIA Licensing, division of Dolby Inc.

IP Accounting Software

I was contracted by Effective UI, a leading UX design firm in Denver, CO, to work on a variety of projects. In my first engagement I worked on a total re-design of VIA Secure, an intellectual licensing fee management platform for VIA Licensing, a subsidiary of Dolby Laboratories, Inc.
View Case Study


B2B Ecommerce

In a short term project for Jeppesen, a division of Boeing, I worked on a new ecommerce platform to service an untapped segment of Jeppesen’s B2B customers.
View Case Study

STDTestExpress.com Mobile Site

Healthcare, Consumer Ecommerce

With the rise of mobile visits to Analyte Health’s core product site, STDTestExpress.com, I led the design project to create a compelling mobile education and purchase experience.
View Case Study

Booyah Advertising

Consumer Microsites, UX Audits

Though traditional marketing agencies don’t always embrace the user-centered design process, I’ve had a few opportunities to introduce my agency clients to UX methodology. I usually had to defend the process to both managers and clients who simply wanted a polished end-product with little concern about the user. The exception was Booyah Online Advertising where we had projects that embraced many parts of the UX process.
View Case Study