Portfolio

x.ai

AI-powered digital assistant

As Senior UX Designer for x.ai, a New York based startup focused on building a digital personal assistant for scheduling meetings, I was responsible for building design and user research practices in a tech focused environment. As the sole UX designer, I set out to build scalable design systems as well as infuse the company culture with user-centric thinking.
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Plenti

Consumer Loyalty Program

Through EffectiveUI I worked with our largest client, American Express. In efforts to reach a new demographic, American Express created a multi-partner loyalty program, Plenti. As design lead for the responsive web channel of the product, I’ve led a major redesign effort across agency and in-house teams.
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Reed Group

Healthcare, Reference Database

Another EffectiveUI client, Reed Group is a Colorado-based healthcare data provider with an extensive library of data aimed at clinicians and insurers. While their data is considered best in class, their product was originally conceived as a print edition and their digital version lacked many features of a modern web experience. Over the course of three projects spanning research, prototyping and implementation, we reimagined Reed Group’s digital presence.
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Confidential

Financial Services, Retirement

My 3rd project for a retirement services provider gave me the opportunity to transition into a design leadership role. Working with mid-sized retirement and financial services provider, I helped implement a program-wide directive to modernize a suite of digital properties for multiple business units.
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VIA Licensing, division of Dolby Inc.

IP Accounting Software

I was contracted by Effective UI, a leading UX design firm in Denver, CO, to work on a variety of projects. In my first engagement I worked on a total re-design of VIA Secure, an intellectual licensing fee management platform for VIA Licensing, a subsidiary of Dolby Laboratories, Inc.
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Jeppesen

B2B Ecommerce

In a short term project for Jeppesen, a division of Boeing, I worked on a new ecommerce platform to service an untapped segment of Jeppesen’s B2B customers.
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STDTestExpress.com Mobile Site

Healthcare, Consumer Ecommerce

With the rise of mobile visits to Analyte Health’s core product site, STDTestExpress.com, I led the design project to create a compelling mobile education and purchase experience.
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Booyah Advertising

Consumer Microsites, UX Audits

Though traditional marketing agencies don’t always embrace the user-centered design process, I’ve had a few opportunities to introduce my agency clients to UX methodology. I usually had to defend the process to both managers and clients who simply wanted a polished end-product with little concern about the user. The exception was Booyah Online Advertising where we had projects that embraced many parts of the UX process.
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