Verizon Consumer Group
As the UX Design Lead for an organization wide consolidation of digital ‘Add-ons & Apps’ products, I led a team of 4 designers and collaborated with Content Strategists and Copywriters to standardize Verizon’s third largest stream of revenue.
Without a consistent product strategy and experience, Verizon’s suite of add-on products and services provided a disjointed experience to it’s customers and prospects. While some products had compelling visuals and thoughtfully written content, others were sparse on explanation, imagery, and details.
Working with over 50 product owners, we created a flexible template system to accommodate the wide product range. We worked closely with the Content Strategist to ensure consistent content and data display on all views (top-level, category, and product details). During the course of the project we needed a way to keep up with the rapid feedback from the legal team, so we created a dynamic database to feed content into our Sketch files via Google Sheets and JSON.