Verizon faced a significant UX design problem within their extensive portfolio of over 50 apps and add-on services, which constituted their 3rd largest stream of revenue. The product ecosystem lacked a cohesive design and content strategy, resulting in individual product owners being responsible for designing their respective landing pages. The absence of a content management system (CMS) exacerbated these ad-hoc maintenance practices. Moreover, product data was sourced from disparate systems and was presented inconsistently, making it challenging for customers to easily compare products.
Recognizing these business and user interface challenges, my team was tasked with creating scalable systems for the business, and improving the overall user experience for Verizon's apps & add-ons customers.
Step one was to identify common data, and accommodate new data field requests and create a scalable product card system.
Verizon's wide range of products required a flexible template system to fit information dense and image rich products, as well as simpler products with less content.
We created a responsive system for web, and collaborated with the app team to align design patterns. All of this was created using Verizon's in-house design system.
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